Out of the Ordinary was born from a simple mission: to create the program we wish our younger strategist selves had—one that channels every bit of wisdom and experience we’ve gathered along the way. In recent years, strategy has lost both its spark and its substance, leaving young strategists unprepared for today’s complex challenges.
Out of the Ordinary aims to shake things up, taking a fresh, future-focused approach that’s creative, personal, and hands-on. We believe that great strategy thrives on authenticity, and tomorrow’s business needs confident, compelling individuals who are ready to reimagine and reshape the world.
Kristina and Annika’s journey began in 2017 at SinnerSchrader’s strategy department, where a shared vision for reimagining strategy as a personal and impactful practice sparked a lasting professional and personal partnership. United by a passion for pushing boundaries and achieving strategic excellence, their collaboration is rooted in mutual trust and dynamic intellectual exchange. Together, they will host and lead this program, especially the immersive offsite events.
With 15 years in the industry, Kristina has dedicated her career to cutting the nonsense out of strategy, championing substance and authentic expression. Known for her fearless approach, she’s led agencies, studios, and consultancies, and became Germany’s youngest consultancy CEO.
In 2024, she launched Serotonin—a consulting studio committed to re-energizing the economy.
Out of the Ordinary was born from her passion to reshape contemporary strategic practice and equip organizations with the exceptional, forward-thinking talent, they urgently need to succeed.
Linkedin
Line%20Tsoj.jpeg)
Annika is a co-founder and board member of Ein Ding der Möglichkeit, an innovation lab challenging the status quo to create desirable futures. As a strategist, researcher, and business designer, she specializes in human- and planet-centered strategies. Believing in the power of profound collaboration, her leadership in participatory creative processes has shaped her work for over 10 years.
Linkedin
Ein Ding der Möglichkeit is a space for new ways of living and working, nestled in the heart of nature in Northern Germany, in between Hamburg and Berlin. It’s a creative hub where individuals and organizations gather to explore fresh ideas, spark innovation, and experience personal transformation while developing sustainable solutions. Through creative workshops, collaborative processes, artist-in-residence programs, and forward-thinking projects, Ein Ding der Möglichkeit fosters deep collaboration, empowering participants to envision and shape a future that puts people and the planet first.
The best things happen when diverse perspectives meet and merge. That’s why we partner with carefully selected experts who bring unique expertise, captivating ways of thinking, and inspiring personalities. Each partner brings years of experience, offering invaluable insights and wisdom in their own distinct style—whether as an inspiration, a mentor, a facilitator, or a trusted perspective to help you grow.
Lisa Talia Moretti is a Digital Sociologist based in the UK. She holds a MSc Digital Sociology and 15 years of experience working at the intersection of design research, social theory and technology. Her current project with Charismatic AI sees her taking on the role of digital ethicist. Charismatic is a creative technology platform that has been funded by Innovate UK to bridge the gap between the creative industries and artificial intelligence. Lisa is the Chair of the AI Council at BIMA and a board member of the Conversation Design Institute Foundation. In 2020, Lisa was named one of Britain’s 100 people who are shaping the digital industry in the category Champion for Change. Her talk 'Technology is not a product, it's a system' is available for viewing on TED.com
With over ten years of experience in startups and consulting, Chris has built a career around getting straight to the point and making things happen. After co-founding two startups, he shifted his focus to strategic consulting, eager to tackle bigger-picture challenges. Chris passionately believes that strategists play a key role in shaping a sustainable and prosperous future for Germany, where economic progress and social responsibility go hand-in-hand. In 2023, he joined DAYONE as Principal to continue driving digital transformation and strategic innovation.
Linkedin
The High Performance Activation Coach Niovi Klavdianou has been instructing Masterclasses, keynote speaking and holding private sessions in Business Institutions, at European Universities, and in the Leadership Sector in 5 languages on the subjects of connecting with audiences, expanding influence and effecting change since 2010.She has developed her craft coupling Mental Training- , Self-Leadership and Rhetoric Techniques to accelerate advancement experiences for professionals in the public eye. In combination with a deep awareness of the secrets of successful Exposure, she has helped creating assertive yet flexible mindsets that can boldly achieve clarity in purpose and strategy for themselves and their organizations.
She is holding a Clinical Psychology Bachelors from the Aristotle University in Greece, having integrated imputs in 'High Performance Activation', 'Moments of Excellence', 'Exposure Anxieties' & 'NLP' at IKS Institute in Berlin, 'Clinical Hypnosis' & 'EMDR' at Centre de Thérapie Brève in Belgium. Additionally she has a PhD on Stage Fright Techniques from the University of Maryland, USA.
Her life's work is to to accompany individuals in their quest to living meaningful lives, enjoying successful careers, overcoming professional hurdles, while expanding their multidisciplinary tools and achieving mastery across different industries, cultures, and nationalities. She is still moved by compassionate people.
Website
Linkedin
Here to cause Ohs! Axel is Managing Director at OH-SO Digital, specializing in strategy, forward-thinking innovation, and data-driven marketing. He has a rich background in blending cutting-edge technology with human-centered design, creating digital products and ecosystems that redefine user experiences and improve people’s quality of life. His approach significantly impacts business by driving novelty from research through creative concepts to full-scale growth. With an upbeat mindset about tomorrow, he believes that optimism is applied action, paving the way for valuable progress and positive change.
Linkedin
Tina is a seasoned transformation advisor and the visionary behind the Departure Project. She has worked with over 50 organizations and leaders, launching and iterating a wide range of business strategies, organizational models, and digital products. Her career includes high-impact roles like strategy director at one of Germany’s leading digital agencies, and co-founder and CPTO of a commerce company. She has also taken on demanding interim leadership roles in both corporate and startup environments, where her expertise has been instrumental in steering companies through pivotal moments of transformation.
Linkedin
Thomas Klaffke is the author of Creative Destruction, a weekly newsletter exploring thought-provoking reframings and unconventional perspectives to unlock a better world. He is very passionate about the power of reframings and narrative shifts to transform the destructive systems of our world and build a more regenerative, just, joyful, and beautiful future. Thomas has an MA in Futures Studies and over 10 years of experience working with leading international brands and non-profit organizations as a researcher and trend analyst in the foresight and innovation field. He previously worked as Head of Research at TrendWatching and Managing Director at Business of Purpose.
Linkedin
Kim is the Executive Strategy Director at Fork Unstable Media, bringing over 10 years of experience in digital agencies and consultancies. She has a diverse skill set in user research, innovation, and service design, enabling her to navigate seamlessly from exploration to implementation. Kim has successfully supported clients across various industries in product innovation and has led cross-functional teams. Additionally, she leads a running community in Hamburg, combining her passion for sports with community building.
Linkedin
